This book was interesting as it discussed the effects of consumerism and materialism on children. I was surprise by many of the statistics provided in the book that show how this is only getting exponentially worse. While I was surprised by the statistics, I am not surprised by the fact that children are becoming more and more materialistic. The author puts a lot of responsibility on the parents in her final chapter providing suggestions to help de-commercialize childhood. It is getting to the point, however, that there is only so much parents can do to prevent exposure. Unless they live in the middle of nowhere and home school their kids and never go to stores and don’t have internet or TV (basically live as monks) advertisers will find a way to into their home, or even worse, into their child’s mind.