Male Shoppers and Mobile Apps

Both of these articles were interesting in their perspectives. One talks of how men are becoming more crucial to cater to, and another, how women are the main customers to keep happy. I was surprised by many of the statistics in the Wall Street Journal article. I had no idea that these sites appealing to men would actually work, though I was not surprised by the fact that they tend spend more money than women. In my experience, men don’t seem as concerned about the price, they want to find what they are looking for and leave. While they may be concerned with price, men also tend to buy the higher ticket items such as sports/camping equipment, tools or grills, another reason they are spending more money.

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